The Flooring Show Exhibitor Experience - Parador
Following The Flooring Show 2023 we caught up with Parador to discuss their time in Harrogate and their new product launches in 2024.
How was your experience at this year’s The Flooring Show?
We took part in the show for the first time this year and it was a very good experience for us: we were able to make interesting new contacts and present the Parador brand to a new audience.
What is your favourite memory of The Flooring Show 2023?
The exchange with the trade audience and the personal discussions were particularly valuable for us.
Can you tell us about your top three products that were showcased at this year’s event?
We paid particular attention to our parquet floors, especially the new Chevron collection, which we presented to a wide audience for the first time at the show. We also presented the Modular ONE product line. This is an environmentally friendly design floor that is characterised by its particularly authentic surface, which is reminiscent of real wood flooring in terms of its look and feel.
Did you launch any new products at this year’s show?
We launched our parquet chevron collection this summer and were able to present it live for the first time at the trade fair. The feedback from trade fair visitors was very positive, which naturally makes us very happy. The new collection from Parador comprises six multi-faceted oak floorings ranging from light, untreated-looking colours to classic natural tones and rich, dark nuances that can be integrated into any design and any room situation - from high-quality private homes to use in large residential projects.
The strip planks of the Chevron parquet have bevelled head edges at a 45° angle. The use of left and right strips means that installation is not restricted to a single pattern and can be varied. Once laid, the blocks form a continuous "V", which is what makes chevron flooring so distinctive.
Did The Flooring Show 2023 offer any inspiration for the year ahead?
Yes, we were inspired by the dialogue with trade visitors and other exhibitors and took new ideas home with us.
What is your company aiming to achieve ahead of The Flooring Show 2024?
We will have a major product launch at the beginning of next year, where we will be adding new items to our range in all product categories. The coming year will therefore be dominated by the new products that we will be launching on the market from January.
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